Research Services

Profiles by Kantar is a strategic partner for essential data collection – delivering the quality you expect with the flexibility you need.

Home to the world’s most reliable respondent network for consumer insights, we deliver a range of customisable research services designed to give clients marketing research operations support when, where, and how they need it most.

(Survey from) 170m+ people in 100 markets

(Experience) 5x less fraud and 175% more answers

(Enhance with) 45m connected data respondents

Our Solutions

Your research. Your rules.

We understand that custom research is just that – designed specifically for your brand and business objectives. Our expert research teams can consult on your questionnaire designs to ensure you obtain the most meaningful data. And then we’ll program your surveys for honest and reliable answers, using our award-winning survey programming tools.

Key Features

Award-winning programming tools

Proprietary tools designed and tested to deliver honest and reliable data – and effectively engage mobile respondents.

Device agnostic designs

Regardless of the device a respondent uses, our surveys are optimised for every screen size and optimisation – improving data quality.

Extensive question component library

A range of question component types designed to deliver useful data that answers your research questions – and an extensive library of icons and visuals.

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Good respondents in. Good data out.

Get reliable answers from the industry’s most trusted source of global respondents, including Kantar’s own Premium Panels. We have the global reach you need and are dedicated to delivering the highest quality data. Reach consumers, niche targets and custom audiences – all in one place.

Let us manage your fieldwork globally. Our dedicated project teams are best-in-class at building and blending robust samples, to fulfill hard to reach quotas and ensure representation and data consistency.

Key Features

Global, compliant access

Reach the people that matter to your brand in more than 100 markets in one place - a faster way to field. Access millions of online respondents, compliantly, across the globe.

Highly engaged respondents

Our Premium Panels provide an engaging community experience. And our innovative sampling technologies are proven to deliver higher quality data.

Reliable, stable data

We use next-gen technology to defend data integrity at every stage of the research process, from respondent registration through data delivery.

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Get answers fast. Make decisions faster.

Accelerated Answers is our agile solution for custom data collection. Survey respondents and quickly visualise results in a way that works for you – from self-service and templated tools to quick-turn solutions and omnibus surveys.

Key Features

Launch surveys with speed

Don’t waste time creating the same questions again and again. Access your own survey templates and audience targets quickly and easily.

Personal library of assets

Don’t waste time creating the same questions again and again. Access your own survey templates and audience targets quickly and easily.

One-stop-shop

Launch projects and view insights with ease. Quickly build interactive reports that transform survey results into data-driven stories.

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Uncover the meaning in data. And answers to questions.

We deliver simple cross tabs and visualisations or powerful dashboards to support your story telling. Based on your needs, we can create solutions that integrate your survey data, third-party data and client data – a central point to store and access data in real time.

Key Features

Clear answers

Fully cutomisable dashboards that deliver data quickly and efficiently – easily displaying trends and answering questions directly.

Trusted insights

Our data processing team uses industry leading techniques and in-survey quality checks to clean your data, ensuring visualised results are trustworthy.

Data summaries

Our research experts can summarise the key outputs from your research to maximise understanding and impact

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Break down data silos. Build holistic profiles.

Make your data work harder for you. Match and append other data sources to survey respondents or your own data for a holistic view of your target audiences or for media activation. We partner with dozens of tech and data companies for meaningful connections.

Key features

Respondent Enrichment

We identify respondents across third-party data sources to enrich your survey data for a more holistic view of existing and potential customers.

Client Data Enrichment

We identify respondents across your customer data platform and combine your customer records with our third-party sources to improve customer intelligence.

Digital Audience Activation

We identify your research segments across ad platforms to fuel the creation of scaled, addressable audiences via digital targeting.

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Quality is fundamental. Not discretional

Qubed AI is our proprietary technology that is designed and trained to stop the panel fraud we see today and tomorrow and improve respondent quality. This next-gen tech uses advanced AI and machine learning to identify fraudulent activity within milliseconds – protecting the integrity of your data and the million-dollar business decisions you make with it.

Key Features

Advanced AI & Machine Learning

Our anti-fraud tech uses 5 Deep Neural Networks and years of data collection to identify fraud where humans and other software cannot. We don’t rely on URLs, thus futureproofing data defence.

Real time, continuous operation

A single action doesn't define a panellist - there is a whole story to tell. Qubed AI uses a respondent's full history to detect fraud.

Detects fraud in milliseconds

It processes over 300 survey and respondent features per survey session and is trained daily based on 60m+ events - giving it data to trigger an appropriate response instantly.

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qubed, kantar profiles anti fraud techology

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Better Survey Designs. Better Answers.

Get the latest survey design best practices from award-winning experts.

The impact of bias on surveys

Learn about different types of survey bias and how to avoid collecting biased responses through design.

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How to create a questionnaire

Learn where to start, how to polish them, and what to double-check – for successful designs.

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The effect of scale design on answers

Learn about the impact language and scale design have on online survey respondent answers.

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Reducing survey dropout

Explore what causes respondent fatigue and how to avoid it through survey design choices.

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Writing questions effectively

Get tangible advice for writing effective online survey questions that will produce reliable data.

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Using humour for truthful feedback

Learn techniques that make panellists comfortable answering as their true selves – for a positive impact on data quality.

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Inspiration

How winning insights teams make data-driven decisions the norm

Discover how leading insights teams leverage data-driven decisions to boost efficiency and ROI with the right strategies, tools, and expertise.

5 ways to improve your concept testing and boost your ROI

Discover effective custom concept testing ideas and tools to enhance your marketing strategy and boost ROI with actionable insights and expert tips.

What does good mobile survey design look like?

Discover the essentials of effective survey design and how to optimise for mobile respondents. Learn what good survey design looks like here.

Our Experts

Our expertise in panel management, survey design, sampling methodologies, and data science is core to our commitment for delivering the industry’s highest quality, most trusted data to our clients.

Qi Wang
Chief Data Scientist, Profiles Division
Anti-Fraud and Panel Management

Jason Dodge

Jason Dodge
Managing Director, Global Data Solutions, Profiles Division
Connected Data Solutions

Get in touch with our experts